Mekael Wesley-Rosa

• 01Increased utility-account completion from 5.1% to 29.9% by redesigning the credential and meter-matching experience. Read the utility connections case study.
• 02Reframed Savings around a recent utility bill after ~20 customer and internal interviews. It is now the second most-visited part of the product. Read the savings case study.
• 03Simplified a 100-field heating-control interface used by operators who can waste fuel or leave tenants cold with the wrong setting.
• 04Designed install and diagnostic tooling used across more than 1,300 hardware deployments. Read the technician tooling case study.
• 05Led 46 research sessions for an inventory system spanning 238 buildings across Google’s Bay Area campus. Read the Rheaply research case study.
• 06Designed an AI assistant with a human approval gate across five codebases and 31 data tools. Read the Alakazam case study.

Building-control software and hardware for heating, cooling, gas, and water systems across more than 10,400 apartment buildings. Used by property managers, field technicians, and install partners.

Discovery and product judgment

• Reframed Savings around a recent utility bill after ~20 customer and internal interviews showed customers were blind to the headline number. Savings is now the second most-visited part of the product. Read the savings case study.
• Challenged a proposed multi-zone feature after research showed the real problem sat at the portfolio level, and helped the team change direction instead of building the requested solution. Read the multi-zone case study.

Complexity and conversion

• Increased utility-account completion from 5.1% to 29.9% by identifying key abandonment points and redesigning the end-to-end credential and meter-matching experience. Read the utility connections case study.
• Simplified a 100-field heating-control interface into a decision-friendly workflow with a consistent change-review step. The surface accounts for 38% to 55% of product page views during heating season.

Hardware and field systems

• Designed install, diagnostic, and day-to-day maintenance experiences for a Gen 2 hardware platform that shipped 8 products into 1,300+ buildings, spanning sensors, controls, field workflows, and physical infrastructure. Read the technician tooling case study.

AI and systems

• Designed an AI assistant that reasons over product and engineering context, proposes code changes, and requires human approval before anything ships. Expanded the system across five codebases and 31 data tools, cutting one report’s response time from six minutes to about one. Read the Alakazam case study.
• Closed the loop after launch: introduced company-wide product analytics, built and maintain a shared design system across Figma, Storybook, and React, and shipped 73 production pull requests.

Cross-functional leadership

• Lead a weekly design forum with product, engineering, sales, customer success, and field teams, using 14 sets of coded prototypes to settle product definition while changing direction is still cheap.

Asset lifecycle platform for workplace and real estate teams at tech campuses, health systems, and universities. 3,400+ network partners.

• Led research and product design for an inventory system spanning 238 buildings across Google’s Bay Area campus. The system cataloged 10,000 items in its first month, more than the platform had received in its entire prior history. Read the Rheaply research case study.
• Ran 46 research sessions across five organizations and found the main adoption risk began before furniture entered the product.
• Designed product sets after the original nested inventory model failed, making quantity, condition, search, and reporting workable at enterprise scale.
• Redesigned a required 22-field inventory form used up to 163 times a day. Tested three navigation models without removing a field, because every field fed a downstream search index.
• Created reporting tools that helped customers defend reuse programs with countable value, waste diverted, and carbon avoided.

Product design, agency, independent, and architecture work.

• @properties, Product Designer, Jul 2020 – May 2021. Designed a customizable digital listing presentation that replaced a shared 60-page printed book. Created 32 adaptable content sections and a luxury visual language using generous space, carefully tracked typography, architectural borders, and motion studies produced in After Effects.
• Adage Technologies, Product Designer, Oct 2019 – Jul 2020. Turned a year of analytics into ten actionable product recommendations and led a severity-based usability audit for a $35 million distribution business. Defined information architecture, CMS requirements, prototypes, and developer documentation for complex client platforms.
• Red Frog Events, Product Designer, Mar 2018 – Oct 2019. Worked as the company’s sole product designer, introduced Google Ventures-style design sprints, and designed a seated ticketing system for large events. Wrote the product’s first UI standards and reusable interaction documentation.
• Booth Hansen, Designer and Front-end Developer, Jun 2015 – Aug 2016. Designed and built a new website that saved approximately $50,000 in outside development costs. Time on page increased 38.61%, with 8,000 additional new visitors after launch.
• Additional experience includes Buildout, 2017 – 2018; John Ronan Architects, 2017; independent design work through MWR, 2012 – 2019; and architecture roles at DLR Group and Bernbaum Magadini Architects, 2013 – 2014.

• CoreProduct strategy, complex systems, AI / agent experiences, hardware + software, enterprise SaaS, 0→1 product development, user research, design systems, cross-functional leadership
• PracticeProduct sense, information architecture, workflow design, field research, usability testing, interaction design, coded prototypes, UX writing, product analytics
• ToolsFigma, Storybook, React, TypeScript, PostHog, Cursor
• EducationBachelor of Architecture, University of Arizona, 2015