Mekael Wesley-Rosa

Senior product designer with eight years of experience leading end-to-end product development across enterprise software, connected hardware, AI tools, and operational systems.

Selected impact

Experience

Runwise
2023 – now

Senior Product Designer

Runwise builds software and hardware for operating heating, cooling, gas, and water systems across more than 10,400 apartment buildings.

Product strategy and research
  • Led roughly 20 customer and internal interviews, translating customer insights and operational needs into a new savings experience. Reframed the product around a recent utility bill, giving customers a simpler and more credible way to understand performance. Savings is now the second-most-visited part of the product.
  • Lead the product development process from problem definition and qualitative research through product strategy, prototyping, implementation, instrumentation, and post-launch evaluation.
  • Reframed a narrow multi-zone request as a broader portfolio problem after usage data, interviews, and market evidence changed the original product direction. Read the multi-zone case study.
Product and experience design
  • Simplified a 100-field interface used to control heat across apartment buildings, where an incorrect setting can waste fuel or leave tenants uncomfortable. Introduced a consistent review step so operators can understand every change before applying it. The experience accounts for 38% to 55% of product page views during heating season.
  • Redesigned the workflow for connecting utility accounts and matching meters across portfolios. Completion rose from 5.1% to 29.9% during nine months of refinement. Read the utility connections case study.
  • Designed field tools, documentation, and partner-enablement workflows used across more than 1,300 deployments, including installation, troubleshooting, and quality-control systems for technicians and third-party installers. Read the wireless network case study.
AI, systems, and developer tooling
  • Designed an AI assistant that investigates buildings, answers operational questions, and prepares code changes. Created scoped permissions, reviewed data tools, and a human approval gate so people can inspect every change before it moves forward. Expanded the system across five codebases and 31 data tools, cutting one report’s response time from six minutes to roughly one. Read the Alakazam case study.
  • Led strategic initiatives spanning product analytics, developer tooling, front-end architecture, and AI. Built and maintain a shared design system across Figma, Storybook, and React, contributed 73 merged production pull requests, and introduced product analytics with PostHog.
Leadership and partner enablement
  • Built 14 sets of working prototypes and used them in a weekly forum with product, engineering, sales, customer success, and field teams. This moved product definition earlier, while changing direction was still inexpensive.
  • Create product documentation, installation guidance, developer specifications, and reusable component documentation for internal teams and external partners.

Rheaply
2021 – 2023

Senior Product Designer

Rheaply helps organizations track, reuse, and redistribute physical assets.

  • Led research, service design, and product design for an inventory system spanning 238 buildings across Google’s Bay Area campus. Mapped an eight-phase furniture lifecycle across six teams and found that the main adoption risk began before furniture entered the product. The system cataloged 10,000 items in its first month. Read the Rheaply research case study.
  • Conducted 46 research sessions across five organizations to understand how facilities teams track, organize, and redistribute thousands of physical items.
  • Designed product sets, a new way to manage groups of related assets after the platform’s original nested inventory structure proved difficult to maintain. The new information architecture made quantity, condition, search, and reporting tractable at enterprise scale.
  • Redesigned a required 22-field inventory form used up to 163 times per day. Tested three navigation models to make a complex, four-minute workflow easier to understand and complete.
  • Created reporting tools that helped customers measure reuse, cost avoidance, and environmental impact with clearer and more defensible data.
  • Began contributing directly to the product codebase, making 133 contributions during 2022 while helping connect the design system across Figma and React.
  • Ran weekly company-wide design office hours, teaching design principles and coaching colleagues from product, engineering, and other disciplines through active work. Mentored across disciplines rather than only within design.

Earlier roles
2012 – 2021

Product design, agency, independent, and architecture work.

  • @properties, Product Designer, Jul 2020 – May 2021. Designed a customizable digital listing presentation that replaced a shared 60-page printed book. Created 32 adaptable content sections and a luxury visual language using generous space, carefully tracked typography, architectural borders, and motion studies produced in After Effects.
  • Adage Technologies, Product Designer, Oct 2019 – Jul 2020. Turned a year of analytics into ten actionable product recommendations and led a severity-based usability audit for a $35 million distribution business. Defined information architecture, CMS requirements, prototypes, and developer documentation for complex client platforms.
  • Red Frog Events, Product Designer, Mar 2018 – Oct 2019. Worked as the company’s sole product designer, introduced Google Ventures-style design sprints, and designed a seated ticketing system for large events. Wrote the product’s first UI standards and reusable interaction documentation.
  • Booth Hansen, Designer and Front-end Developer, Jun 2015 – Aug 2016. Designed and built a new website that saved approximately $50,000 in outside development costs. Time on page increased 38.61%, with 8,000 additional new visitors after launch.
  • Additional experience includes Buildout, 2017 – 2018; John Ronan Architects, 2017; independent design work through MWR, 2012 – 2019; and architecture roles at DLR Group and Bernbaum Magadini Architects, 2013 – 2014.

Capabilities

Product and strategy
Product strategy, product development, systems thinking, product sense, information architecture, service design, workflow design
Research
Qualitative research, customer interviews, field research, participatory workshops, co-creation, concept testing, usability testing, research synthesis
Design and prototyping
Interaction design, visual design, experience design, complex stateful flows, coded prototypes, design systems, accessibility, UX writing
Engineering and tooling
React, TypeScript, HTML, CSS, Tailwind, Storybook, Git, GitHub, developer tooling, CMS platforms, responsive interfaces
Data and AI
Product analytics, PostHog, event instrumentation, dashboards, AI agents, prompt design, human approval, permissions, auditability
Leadership
Strategic initiatives, cross-functional collaboration, partner enablement, product documentation, design critique, stakeholder communication, mentoring
Tools
Figma, FigJam, GitHub, Cursor, Vercel, PostHog, Linear, Adobe Illustrator, Photoshop, After Effects

Education

Bachelor of Architecture, University of Arizona, 2015